Utilizing a VPN within your household can safeguard your data against individuals seeking to exploit it for targeted advertising purposes. On mobile devices, a VPN can shield your login credentials and other transmitted data while connecting to public Wi-Fi networks. Additionally, VPNs can prove invaluable for businesses aiming to safeguard proprietary information. These are among the prevalent uses of VPNs.

1. Safeguard Your Data from ISP Surveillance

Your Internet Service Provider (ISP) maintains a direct link to your online activities, enabling them to monitor your browsing habits, including visited websites and browsing duration. Depending on your agreement and the Terms of Service, ISPs may even commercialize your personal data to advertisers. Despite this, ISPs typically ensure the confidentiality of stored data.
In the United States, ISPs are obligated to retain browsing logs for a span of 90 days. Should the government request your internet history, ISPs are mandated to comply. Remarkably, in matters of national security, a warrant isn’t necessary for accessing your internet data. In theory, local law enforcement could utilize your data, obtained with a warrant, as evidence against you in legal proceedings.

2. Securely Utilize Public Wi-Fi with a VPN

Whether you find yourself at an airport awaiting a flight and checking your email, or at a local restaurant catching up on news via your phone, the convenience of public Wi-Fi may seem appealing. After all, it’s provided by the airport or establishment with good intentions.
Encouragingly, online browsing has witnessed improvements in safety over recent years, largely due to widespread adoption of HTTPS over HTTP. The inclusion of the “S” in HTTPS signifies a secure sockets layer (SSL) certificate, enhancing the security of internet data transmitted to and from a website. This security measure plays a crucial role in safeguarding your online transactions, such as purchasing products and services.

3. Shield Your Personal Information from Corporate Entities

Many retailers entice shoppers with apps and complimentary Wi-Fi, making it challenging to resist their offerings. Downloading a retailer’s app may grant you access to exclusive coupons and deals, adding to the allure. Additionally, cellular signals often get obstructed within physical establishments due to structural materials.
Businesses extend these complimentary services and incentives to garner valuable consumer data. Consequently, using a VPN becomes imperative for safeguarding your personal information in such scenarios. By employing a VPN, you can still securely access your apps and utilize free Wi-Fi while navigating malls or stores.